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Master of Marketing Research
Master of Marketing Research (MMR, MSMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master in Marketing Research focuses solely on the aspects of marketing research.
== History ==
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business." () University of Georgia was then followed by MMR program at Southern Illinois University Edwardsville (), which started in 1986. This was further followed by the MSMR program at The University of Texas at Arlington. Till date these three programs are considered to be the pioneer in the marketing research industry. In 2011 Michigan State University launched a MSMR Program with strong industry support and guidance, and in 2014 began offering an online version of the program.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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